Businesses Missing Opportunities for Monetising Mobile Apps

The advancements in mobile technology have revolutionised and the business world with the introduction of sophisticated apps containing new features, productivity tools and other extraordinary capabilities. Mobile apps provide a better foundation for controlling and managing a business, thereby fuelling productivity, profits and a competitive advantage. According to Jason McNicol, ABI Research senior analyst, mobile apps are the driving force behind the rapid change and growth of by cloud computing, social media and big data, for instance.

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Using Big Data to Attract Customers for Life

Organisations are faced with an overwhelming amount of consumer generated data, rapidly evolving consumer behaviour and growing competition. This massive amount of big data can be analysed to spot patterns that are not so obvious and reveal information about the customer that can go a long way towards managing their relationship and retaining them for longer periods of time.

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