3 Major Lessons I’ve Learned in Running a Digital Marketing Agency Sydney
It is quite amazing how a person runs a business, and from time to time, and over the years of management, we pause and reflect towards how things are going and ponder from them. Learning is always a key in our life, here are 3 major lessons that I have uncovered from years of experience in my Digital Marketing Agency in Sydney.
1. A Business is like a Baby – If you have a son or daughter, you would do everything to provide the best and make them successful and happy. A business is something like that, no matter what type of business, but just say a digital marketing agency since that’s what I have.
Also, remember that your child will also provide you happiness, so does a business. It is something mutual, it’s not just you giving it your all, but it’s also about having something to gain from it. It is the fuel that should keep you going and always be motivated and inspired to nurture and make it better.
Lastly, you should learn to be open, being the founder or owner of the business of course also makes you the father, but it doesn’t make you “Mr. Right” all the time. You need to have a very open mind, open to suggestion and open to changes. A business will never be successful if it only depends in a single person, even if that individual made the business.
2. Embrace Change and Failure – As human beings, we are naturally afraid of both. Why? Because change involves a lot of things, like you have to sacrifice what you like or adapt to something you don’t but will be beneficial towards you business. You have to learn and accept these anytime soon.
Failure on the other hand is something that will absolutely discourage us; of course, I’m not some guy who tells you something just to cheer you up. But, you have to find a way and make that huge negative energy to a positive one to then resort to change and improvement, and not to do it again.
Success doesn’t come without failure; of course, the more fails the better finish product. I too had a hard time on having consistent changes in my Digital marketing agency, the employees that don’t work, and the clients that are fickle minded, or course all of those. But in the end of the day, if I just keep worrying, there will never be progress. That’s why I embraced it and accepted it as something normal in this business.
3. Not all Clients are Gold – The thing that I have come to realize when running my Digital Marketing Agency Sydney is that some of my clients actually do more harm than improvement. Some in the most pleasant manner that I possibly can is that they are just not worth it.
Most common belief is that the more, the better. Well, here in this industry I have to disagree since some are actually dragging you down. They just have to go, some of them are simply not professionals and not realistic, it will give you too much pressure on their extremely high expectation and the pay is totally not worth it.
From the years that I have in running my Digital Marketing Agency in Sydney, I absolutely say that better not accept those projects that will bring more pain that gain.