Blog : enCloud – Digital Agency

Read out the latest news,blog and articles by enCloud – Digital Agency giving new ideas to grow your Business online and keep you updated with latest technology trends.

iPhone apps for fun


With abundant new apps popping up every day, iPhone has positioned as the coolest must-have gadget. However, without lifting users gaze from the glow of the phone screen it provides a gateway to millions of customised apps letting them play games, checks weather forecasting, edit photos and enjoy music allowing catching up on latest updates anywhere. In addition, new applications are constantly being developed to keep up with the wants and needs of consumers with free access. By keeping entertainment out of the equation for a while, iPhone app development Sydney has concentrated on building a utility or business mobile application by keeping the customer in mind. Unlike any other communication tool, developing an iPhone application comes out as an entertainment gimmick on rare occasions. However, for 99% of us, it has to serve a real purpose armed with the important tool: a great idea to act as a perfect marketing tool allowing users to have information in palms of their hands.

Single tap and launch an app:
With an increasing demand, iPhone industry is continuously creating news apps for its users. Now there is no need to limit your taste for creating music if you have a Smartphone. Blow into the microphone with amazing musical instruments app as Ocarina, Pocket guitar, Drum kit, Finger Piano and much more! Also, a wide variety of almost 1,370 apps for kids is available in app store. Angry birds, word scramble, bookworm are some of the popular ones!

A great idea can be a great idea to you, but it’s useless if no one else wants to use it. iPhone app development Sydney has worked hard to keep all its apps in existence. However, in time more new apps will be available in the app market.

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Why Work with Professional Magento developers Sydney

eCommerce is becoming one of the most popular platforms for businesses online and there seems to be no stopping it. Planning on building your first business online or expanding your current website, it’s best to let professionals lead you to the eCommerce world. Outsourcing Magento developers Sydney will help you get to know Magento and why it is the most power eCommerce platform.

For years now, Magento has been known to provide a various eCommerce solution to help stores have a flexible and efficient workflow.

Why Magento

Magento is a perfect combination of digital technology and eCommerce solution. It offers users or the retailer great functionality helping with increasing visits and better conversion rates and enhanced implementation. Besides that’s, it’s actually an open software where many can actually try to use it but knowing how to use is better and online store is best left to professionals.

 This platform also lets you control your online store’s systems such as customer relationship management (CRM), content management system (CMS), and accounting software, easily without any problems.

 It’s actually easy to set up an eCommerce store but managing one can be quite difficult. Besides starting up, you need to survive with the online competition.

 Magento also offers additional features that can help boost traffic on your website and provide a smooth user navigation on your website.

 You can optimize your website’s visibility with its SEO feature. This platform enables you to optimise your website using relevant and search engine friendly Meta keywords, descriptions and titles. This will help you get your products and your website appears better on search engines such as Google, Yahoo, and other search engines.

 Rather than building just a website, the team of Magento developers Sydney will build you a responsive, efficient and visitor-friendly website. They can help you realize what you want to happen on your website. Your website can be mobile friendly and even has shopping carts than can be viewed on mobile devices like smartphones or tablets.

 You can find almost any solutions to any problems that you may encounter in your eCommerce store. There are different extensions and upgrades that fit all or different types of stores you have or plan to build. With the team, they can provide you with a custom developer eCommerce store suited for your needs and a system that can help you target your audience for better sales.

 Is Magento the Best eCommerce Platform?

Let’s say that it might be the best right now. It gives users the best shopping experience letting them visit the website seamlessly and even track their orders well.

 For online stores, it lets them control, navigate and figure out what other strategies can be used to boost sales.

 Outsource your team with us and get the best Magento developer Sydney to provide you not only the best and advance upgrades and extensions but also, the choice to customize your website. Get a team and let them build you your future.


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Why HTML is the Quintessence of Web Development

You should know that there are 3 core languages when it comes to creating a website which is always and will always be a part of web development and web design. The 3 are namely: HTML, CSS, and JavaScript. They are what keep things running, they are like the skeleton in the human body, they are critically required in order for things to work, but why the quintessence or the most valuable and crucial language is HTML? Here is why –
HTML – Hypertext Markup Language – It is the only language that is still being used up to date as a standard structure when it comes to labeling text files to customise color, font, graphic, hyperlink effects, and more. A website will cease to exist without the presence of HTML, thus a requisite for any digital marketing agency, Web Development and Design Company, and anyone who wants to create a well-working website.

Just to explain things in basic perspective and in ease, we will provide it to you in the simplest terms possible. CSS is the language responsible for how a page will look while JavaScript is responsible for its behavior, but HTML, however, is responsible for the existence of everything there is on a website. If you will not include CSS, you will just have a page that has absolutely no design or style. Remove JavaScript and you will have no behavior in the page. HTML is simply the bone or skeleton, skin goes to CSS and muscles will be JavaScript.

The reason behind this is because HTML is simply a ‘Mark-Up Language.’ It marks up any text or content so it may provide meaning for it and its meaning for other contents as well. This happens because of tags that are able to specify the type of contents. An elementary example would be a “p” and “h1” tags, it will provide you that p = to paragraph and h1 = to 1st option heading or just heading 1. When this knowledge and its rules of applications are gained by someone, any page will become much easier to interpret and create.

This is unarguably the most basic when it comes to learning languages in the technology world, and basic is needed in order for things to advance. Thus, whatever site it is or web application there is to be done by any web developer, designer, or a web development company… HTML will always be present, no matter how complex things are.

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Essential SEO Tips and Tricks 2016 |

We all know that when it comes to ranking our website to gain more visitors and viewer, it will lead to potential income. This is why SEO (search engine optimisation) is absolutely necessary. We will provide you a very helpful guide to which is of great benefit when it comes to SEO, just follow these SEO Tips and tricks and you’ll do great!

Number 1 – Great Content

We are already tired of telling people to make at least a decent content, original, and when they would interpret it and put it into actions, it usually ends up really bad and would just curate from a lot of sources which they’d think is okay, but is definitely not. Let us make this clear, this is absolutely still the best way when it comes to SEO, great written content. Never settle for simply re-written or unoriginal text that will lead to low-quality. Google can easily detect that and would end up getting nothing from it. Invest in high-quality articles as much as possible; make it original, helpful, and shareable. These are the types that will earn you inbound links, not only that you will have a lot of backlinks from authoritative sites and shares even without effort, but it also acts as good referral traffic aside from organic. The more shares and websites linking to you, the more visits you get, and the more visits you get, the better potential income generated.

Number 2 – Proper Back-links

The word proper means that it is relevant, it fits, and it is for it. Getting backlinks from irrelevant sources can do more harm and would mark as a spam. One way of properly getting this without being so-called black-hat method is to find websites that are quite the same as yours in the industry, and then contact them to kindly ask a link towards your site. You might be denied but there is still a good chance that you won’t, not only that it is absolutely a reliable link as you have quite the same interest and business, but again you will have referral traffic which also an absolutely good thing. This is one of the safest and surest ways that you won’t be marked as spam or penalized as you are being sourced by a website that has the same shade as you are.It is one of the most important tip of the SEO Tips.

Number 3 – Social Matters

It may seem that it is indeed not counted as it is entirely a different field, but mind you this does help. The assistance it provides isn’t direct, but it does boost your brand. Make sure that people go talking about it; it should have a great appeal. This way, not only that people will directly search for the website, but will also enhance your credibility. The better brand you are, the more people would link to you or share and recommend your product or service. These things then will give you a boost on SEO, so make sure your name is hot on multiple SNS. Hit Facebook, Twitter, Pinterest, and other SNS sites that will keep your brand being broadcasted.

Number 4 – Specifics as Much as Possible

When it comes to every business website, it will always have some kind of major purpose or reason as to why it was established. Say perhaps, an online gadget store, but that’s not even specific enough, what is your specialty as a gadget store, are they smartphones, laptops, tablets, or others? Make sure that you know your key strengths and make use of it. Focusing and being specific gives you a better leverage than those who don’t. This is why you also need to understand your business. This is also the reason why Google now prefers localisation, gone are the days where it may seem to better at being general, and one thing that you should notice that there is a Google site for each country, maybe soon for each state.

Number 5 – Mobile on Priority

Make sure that you are also mobile ready and optimised, with the current trend today, more than half of all searches came from mobile. This is why you should make sure that your website is also designed to be adaptable for mobile browsers as well. The world is no longer focused on the keyboard; it is more likely to be at the tip of the thumb where everyone in the world has phones and access to the internet while on the go.

Number 6 – Analytics and Metrics

Once you’ve got everything established above, you will see results on your metrics. You will see which one is working and which one is not. This time, it is all about analysis simply check on your weakest point and try to improve it as much as you could. For your strong points,utilise it as much as you can, but do not put too much effort in improvising unless it no longer works. Don’t fix it if it’s not broken. The numbers that you see here do not lie, so you have to follow it and stop following what you believe, but simply look to the fact and react accordingly.

Number 7 – Experiment and Consistency

The last tip that we will provide is to improve the web owner/master himself or I should say it’s the premium tip from the SEO Tips. Even if you do hire a giant expert such as en-cloud – SEO Services Company Sydney – you still won’t win the battle in ranking your website even with huge support if you aren’t hands-on yourself. SEO until now is a huge mystery as no one can really interpret precisely how Google ranks or its algorithms – even experts have split opinions and always changes from time to time. What you just have to do is a risk, which is to experiment, and to never give up consistency. These things will give you progress; you will always be ahead of those who are stagnant if you try, so do something and don’t slack.

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10 facts about website development

Facts About Website Development

Your website is your business. So, it’s important that your website is working in top condition, providing a smooth user experience in order to keep from monetising it. However, once your website fails to meet the new standards then you are now meeting serious problem you need to fix. Here are 10 facts you need to know about website development Sydney.

1. Your web design is no longer modern
Yes, your website might have been cool-looking or modern a few years ago but this year, it might not. This may cause a serious problem because most visitors also look at your web design. Look into new web designs or ask your team to manage it.

2. Your website is no longer SEO friendly
SEO and optimisation are the newest trends to get your website on top pages on search engines. However, most websites that were not updated for the past two years or so are in serious problem. If you are in one of them then you might have notice that you are not generating enough traffic or sales.

3. Your website isn’t displaying well on different devices
So, your website still looks cool and modern but you found out that it’s not displaying the same in your browser and in your smartphone. That’s because browsers or smartphones read load codes differently from each other. So, it’s possible that some might appear or not at all.

4. Is your website’s code correct?
Codes can seriously affect your website’s visibility. Web developers should know how to properly use codes to create your website’s brand and to improve visibility on search engines.

5. Images and Videos
These two things can make or break your visitor’s user experience. Large videos or images take the time to load and visitors might not like waiting.

6. Responsive web design
A responsive web design means that your website is flexible. It can be viewed easily without any problems either in mobile or computer.

7. Mobile Design
Unlike a responsive web design, mobile design means that your website has an integrated mobile friendly viewing. A website like that has an HTML like this “”.

8. Extensions and Upgrades
These extensions help your visitors to navigate your website easily and ensuring you better traffic and increase sales.

9. Influencing visitor behavior
Your website should be easy in the eyes. Users usually want to scan your website quickly and if it takes too much time to load, they leave.

10. Web Development Team
Some prefer to DIY their website but that is not recommended especially if you’re just one person. Outsource a team with a website development Sydney and guide them to how you want your website and see it flourish once again.

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Best Website design and development company Sydney

When looking for the Best Website design and development company Sydney, it’s best to have a guideline on what you need from them. This is not actually an easy task since when you start your research, you’ll discover tons of companies offering the same services. Here at enCloud, we’ll assure you that our services are perfect for your needs but if you’re still looking then here are some things you need to look for when your outsourcing your web design and web development company.

  1. Price: This varies depending on your website’s status or if you are planning on starting a website. This can be sometimes your deciding factor when choosing a designer or a web developer.
  2. Portfolio: You need to know whether they have rendered their services for other companies before. Most companies have portfolios already or you can ask. Look at those projects and decide whether they are capable or good enough for what you are looking for.
  3. Partnership/Value Added: Know whether the company will be your partner or just provider. Will the company help you improve your website or build your website according to what you need or want? It’s best to get to know or have a good relationship with your team because they will be handling your business website.
  4. Time Commitment: A project needs to have a certain time to finish. Once you hire a web development team, know that they will also commit their time with you. They only want to build you a website that you want. If you want to write your own content, that’s great but if you plan to outsource then check out if they also offer that service.
  5. Style: Understand what you also want on your web design. Do you want something quite modern or a minimaWebsite Design and Developmentlistic look? Talk about your style and ask them if they have samples of similar look or ask suggestions from them on what fits for you and your website. If both agree, then perfect.

There are still more but these are the basic things you need to look for. This list is in no particular order but all should be reconsidered first before choosing. We can be your Best Website design and development company Sydney, just enquire.

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Web Design and Graphic Design – Are They the Same Thing?

Are you on the verge to choose a certain career that will utilise your artistry and tech savviness? There are 2 major options that you can choose from and both are highly in-demand, and of course, in pay. Namely – Web Design and Graphic Design – but, there is quite a catch since most of you would perceive these two as identical jobs… but, sorry to burst your bubble, you are oh so wrong.

Just to ease your mind, we are going to answer the title with a generously big NO. No, they are not the same thing. This article is written to show you their differences and similarities in the simplest possible way I humbly can.


Graphic Design
Let us start with the most artistic one with the least complexities but still has a bright future ahead. Graphic designers are those tasked to create visuals that would represent a certain objective or idea, in other words, they are more on building logos, displays, or anything that becomes a picture! Yes, graphics! You can’t make it simpler than that… Likely if you were to become one, your perspective should be to put art first – become an artist as much as you can – deliver the message to your audience by means of graphics, creativity that brings in a punch unavoidable to evade. The skills you require is a good taste for creativity and analysis, with substantial knowledge of adobe and other photo or graphic editors – cash?

Web Design
Now, Web Design is about the art or design on a web page – simple as pie, really can’t make it any simpler… Web Designers are more focused on applying graphics to a page to deliver the message. They do not create the graphics themselves but also does not mean there will be no instances of doing so. They are more into communicating with their audience to provide mutualism or connection; hence, they would assume the right graphic to connect with an audience for a certain page – more of a person that applies the art. Website Designers are also required to learn a little bit of coding and programming.

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Website Design – Colours and Their Impact

website design

We all know the idea that appearances aren’t everything. Website design is just the front-end, but is it not important? To be completely honest, a huge factor why visitors would stay and would easily hit the exit icon on their browser is because of design. A more professional looking website can easily capture one’s attention with ease for a long period of time while those on the bad end can provoke people to easily find a different website.

An easy way to help you guys out in website design is to give you some tips on how to choose colors to not only make it more professional but will allow you to gain your audience’s trust.

Loyalty and Trust
The color blue comes along with it, observe banks, most of them will always have a tint of blue on their logos or icons. To give a stronger example that people really trust is PayPal and Facebook, the first one handles money, the second one keeps your most treasured photos and important details. Believe it or not, they are using color psychology, hence blue.

Call to Action
When it comes to asking something, make it more dominant, but not aggressive, something that people would easily touch or click. The color for that is none other than bright primary and secondary colors such as red, green, orange, yellow. But make sure that you make them brighter.

Orange is the color that you need, this is a color that punches with a lot of energy, think orange as a power up. This color creates a hype type of feel, ever seen a Ping-Pong Ball? Or perhaps badminton game, basketball? Yes, we see action in this color and you can easily achieve audiences with the same love.

If you want to hit women, then use a lot of blue, purple, pink, and green. For men, have a lot of blue, green, black, and gray. These colors are based on statistics and you can trust them, they have a 35% pick choice so it’s really safe for any website design.

When it comes to showing authority, red is the way to go, but make sure it’s not too much or you will burn yourself down. Yellow is simply no, was fancy.rning signs are yellow, make it gold because it never goes old. But again like red, too much as nasty, just right.

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