Top 5 Mobile Application Development Trends for 2015

Every year, new apps pop up in the world of mobile application development and now that we are very close to welcoming 2015, here are a the top trends that could have a big impact on the future of mobile app development.

1. Mobile websites and apps will become a part of every business.

Businesses will be torn between developing a mobile website or a mobile app. Whilst mobile websites can help attract visitors, especially from search engines, mobile apps offer more engagement opportunities. In fact, a recent study showed that half of visitors will use their smart phones and other mobile devices to access websites. Therefore, businesses should strive to provide internet visitors with an unmatched web experience regardless of the device or screen size they are using.

2. Mobile apps will play a bigger role in marketing

Winning a marketing war will require high level of engagement, considering that rich media ads are becoming more commonplace. The number of people who are using mobile to access ads is three times higher than that of desktop users and with the added ability to target customers based on geographic locations, interests and other analytical data, businesses will be developing mobile apps to attract and retain customers.

3. Niche based apps will dominate the market

Mobile app developers will be shifting away from building apps that appeal to a wide consumer audience towards more niche-based apps that focuses on solving an industry-specific problem such as in education, entertainment, health care, fitness and security, for instance.

4. The use of tablets will grow tremendously

Tablets are the new laptop and many businesses are starting to provide them to employees as standard issue. Also, more educational institutions will require students to have one as more classroom instruction will be complemented using online information. Also, tablets will become especially popular in the hospitality industry. For example, some hotels will offer them as an in-room guest amenity and restaurants will encourage diners to order and pay for their meals using a tablet attached to the table eliminating the need to ask for the check.

5. Mobile will be a higher priority for content providers

With a growing number of consumers accessing content from providers like Netflix, Hulu, YouTube and others on mobile devices, more content providers will be supplementing their mainstream channels with ala carte over-the-top subscription services giving consumers an even wider assortment of content on demand.

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