5 Reasons Why Your Website Development Project Needs Video Content
Consumers have become so accustomed to watching videos online that they not only expect it, but use it as part of their decision-making process on whether or not to purchase products and services. In fact, over 90% of all consumers watch online video content, according to AYTM Market Research. This makes up a really large part of the market which can go unattended if small business owners don’t include videos in their website.
However, when it comes to online marketing, there are so many tools out there that it’s easy to forget the power behind video content! So, here are the top five reasons why your website development project needs video content:
1. Videos are More Persuasive
Videos provide a unique marketing leverage that can’t be found in any and they can influence your audience to buy your products and/or services. When you use videos on your website, you can achieve better results. According to statistics, more than eight percent of consumers that watch a video are more likely to buy a product than those who aren’t exposed to a video in the first place.
2. Videos Engage the Audience
It’s not enough to attract potential customers to your website you need to keep them engaged. It is estimated that online consumers will spend two more minutes on a website after watching a video. Videos are so engaging that even using the word “video” in an e-mail subject line increases its open rate up to 13 percent according to the 2012 Digital Marketer Trend and Benchmark Report!
3. Videos Help Website SEO
Whilst you shouldn’t limit SEO to posting just videos, they are a great tool that can help improve your search engine ranking. According to Forrester Research, the presences of a video on a website, makes it 53 times more likely for that page to appear on Google’s first page!
4. Videos Communicate More in Less Time
Time is extremely valuable for the contemporary consumer. Needless to say, humans can speak more words than what they can read in the same timeframe. What this gives us is the possibility of communicating a larger chunk of information through a video than that can be delivered through any other communication channel. Equally important, in a video you can emphasise certain words by changing the voice tone to create an even more appealing message.
5. Videos are Entertaining
The reason why most people prefer to go to the cinema than to visit the library is because watching a movie is more pleasurable in general. The same goes with including video marketing as part of your website development. People will usually be more lured to watching videos posted on a website than reading endless written content. So, not only will you attract customers, but you will also keep them happy, but have the opportunity convince them that they need your products and services.
If you aren’t using videos in your website you are missing a great opportunity for boosting your business’s presence and increasing sales. Ask your web developer in Sydney about including videos on your website.
photo credit: Romain Novarina via photopin (license)
