How Mobile Analytics can Maximise Custom App Development Investment

The number of mobile users has skyrocketed and consumers are downloading and installing mobile apps at a record pace. If this trend continues, the majority of online interactions and sales will start from a mobile app.

However, discerning app performance on a granular level is not that easy. Sure keeping tabs on the number of times a mobile app has been downloaded and installed is generally readily available, but learning how users are engaging with your apps and being able to convert that intelligence into features, products and services that will increase sales is a bit more challenging.

In order to get the most of custom mobile apps for business, owners will first want to ensure that the developers they contract with provide the ability to track in-app user performance. For example, a retailer may want to use mobile analytics from their shopping app to measure output from key performance indicators (KPIs) such as traffic patterns, page views, feature use, retention rate, conversions and other useful metrics. The information can then be analysed to enhance the user experience, identify product and service opportunities and improve sales conversions. In addition, mobile analytics data exported into dashboard reports can give business executives a 360-degree view of mobile app performance.

Also, mobile ads are far more effective when you are able to target customers when they are most likely to be receptive.

Moreover, mobile analytics can make it easier to understand users whether they are employees, customers or vendors by tracking interactions to understand the features they use most. This can help uncover additional opportunities which can help take your business to a higher level. In addition, customers can be organised into distinct groups based on behavioural, geographic and/or demographic information. This enables businesses to predict the types of products and services each group prefers. Products and services tailored to known customer tastes will be more successful.

The bottom line is that incorporating mobile analytics into custom apps provides business owners with actionable data to make intelligent decisions that will help fuel the demand for the products and services their customers perceive to be most valuable to them.

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