iphone app development Archives

June 28, 2016October 5, 2017 by Gaurav Arora

Mobile app development Sydney: How Do Free Apps Monetise?

Free Apps! How do you make money? That’s the most common question people have when companies and businesses release free apps to download. Clash of Clans and Spotify Music are just some of the most popular top grossing free apps in iOS and Android and they are all free. So how do these companies recoup their expenses after developing an app in 4-6 months? There are two ways to earn from free apps and when it comes to mobile app development Sydney these are in-app purchases and advertising.

But be careful with using these two, too much advertising might end up losing users and it’s the same way with in-app purchases. There are many marketing and monetising strategies involved.

Now, let’s focus on these two ways of monetising free apps.

iPhone apps for fun

With abundant new apps popping up every day, iPhone has positioned as the coolest must-have gadget. However, without lifting users gaze from the glow of the phone screen it provides a gateway to millions of customised apps letting them play games, checks weather forecasting, edit photos and enjoy music allowing catching up on latest updates anywhere. In addition, new applications are constantly being developed to keep up with the wants and needs of consumers with free access. By keeping entertainment out of the equation for a while, iPhone app development Sydney has concentrated on building a utility or business mobile application by keeping the customer in mind. Unlike any other communication tool, developing an iPhone application comes out as an entertainment gimmick on rare occasions. However, for 99% of us, it has to serve a real purpose armed with the important tool: a great idea to act as a perfect marketing tool allowing users to have information in palms of their hands.