What Nokia’s Entry into the Android Market Means for Mobile Application Developers

It has been nearly six years since Google introduced the first Android based mobile phone to the outside world. Since then Android has become the leading operating system powering all sorts of mobile devices. However, another milestone was reached when Nokia recently announced at the GSMA Mobile World Congress in Barcelona, Spain that it was introducing its first Android smart phone.

With more than 1.3 billion Nokia users, mobile application developers have the opportunity to build mobile apps and Cloud services on a new generation of mobile devices for one of the world’s top mobile phone manufacturers. “Nokia has connected billions of people around the world, and today we demonstrated how our portfolio is designed to connect the next billion people to great experiences,” said Stephen Elop, EVP, Nokia Devices and Services. The new Nokia phones will be rolling out across Asia-Pacific, Europe, India, Latin America, the Middle East and Africa.

Nokia is introducing a complete spectrum of affordable phones designed for consumers that are not already connected to the Internet. The product family includes the Nokia X, X+ and XL Internet-ready smart phones that run Android apps and Microsoft services such as OneDrive, Outlook and Skype, for instance.

The big difference between Nokia and other smart phones on the market is going to be its very low price. The Nokia Asha 230, for example, is a full touch smart phone priced at just 45 euros and includes access to a variety of social apps like WeChat and WhatsApp. It will also include 7 GB of free cloud storage on Microsoft OneDrive.

This is also good news for small organisations that may have put off on outfitting their staff with smart phones due to the expense. At the same time, companies that have not made plans for accommodating their websites for mobile devices will now have to consider upgrading to mobile friendly versions and create apps to connect with a new generation of mobile users that will be quickly coming online.

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