With abundant new apps popping up every day, iPhone has positioned as the coolest must-have gadget. However, without lifting users gaze from the glow of the phone screen it provides a gateway to millions of customised apps letting them play games, checks weather forecasting, edit photos and enjoy music allowing catching up on latest updates anywhere. In addition, new applications are constantly being developed to keep up with the wants and needs of consumers with free access. By keeping entertainment out of the equation for a while, iPhone app development Sydney has concentrated on building a utility or business mobile application by keeping the customer in mind. Unlike any other communication tool, developing an iPhone application comes out as an entertainment gimmick on rare occasions. However, for 99% of us, it has to serve a real purpose armed with the important tool: a great idea to act as a perfect marketing tool allowing users to have information in palms of their hands.