Digital Marketing Archives

June 28, 2016October 5, 2017 by Gaurav Arora

Mobile app development Sydney: How Do Free Apps Monetise?

Free Apps! How do you make money? That’s the most common question people have when companies and businesses release free apps to download. Clash of Clans and Spotify Music are just some of the most popular top grossing free apps in iOS and Android and they are all free. So how do these companies recoup their expenses after developing an app in 4-6 months? There are two ways to earn from free apps and when it comes to mobile app development Sydney these are in-app purchases and advertising.

But be careful with using these two, too much advertising might end up losing users and it’s the same way with in-app purchases. There are many marketing and monetising strategies involved.

Now, let’s focus on these two ways of monetising free apps.

The Worst Mistake in Digital Marketing

When investing in Digital Marketing, there is one mistake that everyone who would engage in this type of strategy. You must know how to avoid failure as it is the most crucial of them all. Remember that when it comes to being successful in digital marketing, one must clearly understand the brand they are promoting, product or service, and has a keen understanding towards the consumer’s needs in a very precious manner.

3 Major Lessons I’ve Learned in Running a Digital Marketing Agency Sydney

It is quite amazing how a person runs a business, and from time to time, and over the years of management, we pause and reflect towards how things are going and ponder from them. Learning is always a key in our life. Here are 3 major lessons that I have uncovered from years of experience in my Digital Marketing Agency Sydney.