Mobile app development Sydney: How Do Free Apps Monetise?

Free Apps! How do you make money? That’s the most common question people have when companies and businesses release free apps to download. Clash of Clans and Spotify Music are just some of the most popular top grossing free apps in iOS and Android and they are all free. So how do these companies recoup their expenses after developing an app in 4-6 months? There are two ways to earn from free apps and when it comes to mobile app development Sydney these are in-app purchases and advertising.

But be careful with using these two, too much advertising might end up losing users and it’s the same way with in-app purchases. There are many marketing and monetising strategies involved.

Now, let’s focus on these two ways of monetising free apps.

In-App Purchases

This is where users can install a free version of the app then gives users the option to either go full version of the app or get additional feature by paying it. Most of the time, these can be seen in many gaming apps. They encourage users to purchase in order to level up their gears or get more items. These types of purchases encourage repeat purchases because they are consumable, such as buying extra lives in Candy Crush Saga. Paid features are one way for free apps to monetise. Offer your free apps with reduced features to initiate a purchase.

In-App Advertising

These vary depending on what kind of app advertising you will allow on your app. The amount of revenue you generate from in-app advertising is based off on traditional advertising models. Many ads are similar to in-app purchases. By watching certain ads or clicking through or creating an account, users can have a features or bonuses similar to purchasing it.

The important thing when it comes to mobile app development Sydney is user growth. Make sure to focus on developing and improving your app features to help grow your app users. The more app users the higher your revenue becomes.