General Archives - Page 4 of 5

March 27, 2014June 17, 2015 by encloud

Businesses Missing Opportunities for Monetising Mobile Apps

The advancements in mobile technology have revolutionised and the business world with the introduction of sophisticated apps containing new features, productivity tools and other extraordinary capabilities. Mobile apps provide a better foundation for controlling and managing a business, thereby fuelling productivity, profits and a competitive advantage. According to Jason McNicol, ABI Research senior analyst, mobile apps are the driving force behind the rapid change and growth of by cloud computing, social media and big data, for instance.

Using Big Data to Attract Customers for Life

Organisations are faced with an overwhelming amount of consumer generated data, rapidly evolving consumer behaviour and growing competition. This massive amount of big data can be analysed to spot patterns that are not so obvious and reveal information about the customer that can go a long way towards managing their relationship and retaining them for longer periods of time.

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March 19, 2014June 17, 2015 by encloud

Protecting Custom Software from Hackers

To prevent custom software from being hacked, organisations should be consulting with their custom software developers and budgeting for increased security in their applications.

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March 12, 2014June 17, 2015 by encloud

5 Biggest Barriers to E-Commerce Sales

With billions of online shoppers why is it so difficult for some online stores to make money? The problem is that many websites are trapped by one or more of the five biggest barriers to eCommerce sales.

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March 6, 2014June 17, 2015 by encloud

Will Social Media Make Websites Obsolete?

With social media being such an integral part of our global society, it is understandable for some to speculate whether it will render websites obsolete.

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February 27, 2014June 17, 2015 by encloud

CRM Applications More Intelligent with Master Data Management

Master Data Management (MDM) seeks to create a more intelligent user experience by offering a 360-degree view of CRM data. It is a holistic approach that taps a variety of inter-connected resources including order history, sales forecasting, social and more within the CRM application.

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February 24, 2014June 17, 2015 by encloud

Using Email for Customer Retention

Many business owners struggle with building upon their existing customer relationships once the initial sale is complete. Using email is a very simple and engaging customer retention strategy when it is done in such a way that it adds value to the customer relationship.

How Typography Design Can Improve Website Conversions

When thinking about website design, most individuals do not pay much attention to typography. Whilst it may be puzzling to some, having the right typography design has been shown to improve website conversions.

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February 14, 2014June 17, 2015 by encloud

The Top 3 Custom Software Applications for Business

Rather than spending limited resources on trying to make an off the shelf product fit, many businesses are having custom software applications developed that are better suited to their industry and specific needs.

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February 6, 2014June 17, 2015 by encloud

What Nokia’s Entry into the Android Market Means for Mobile Application Developers

It has been nearly six years since Google introduced the first Android based mobile phone to the outside world. Since then Android has become the leading operating system powering all sorts of mobile devices. However, another milestone was reached when Nokia recently announced at the GSMA Mobile World Congress in Barcelona, Spain that it was introducing its first Android smart phone.

Do Review Sites Help or Hurt an Online Business?

The anonymity of online review sites has opened the door in enabling people to speak their mind, even if it isn’t always the truth. This is leaving many business owners wondering if these review sites actually help or hurt their online business.

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January 29, 2014June 17, 2015 by encloud

Website Development: Creating a Winning First Impression

Your website is the doorway into your business and is often the first impression a potential customer has with your organisation. However, all too often many businesses fail to focus on the most important elements that will attract and appeal to their target customer.

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