General

Businesses are facing astounding challenges in marketing, production and transport, to name a few. This is further compounded by employee workloads, physical spaces, customers with unique purchasing requirements and logistical concerns, among others.

Businesses around the world host a treasure trove of data deemed critical to various aspects of their daily operations. This data is often considered among its most valuable assets. As technology advances, enterprises have to invest in robust data security solutions to guard against increasingly bold cyber attacks from hackers who want to disrupt their operations or steal from them.

Cross platform mobile applications are taking centre stage for many businesses. They are less costly and can be developed in a much shorter period of time. However, when building high performance apps, there are specific requirements which must be considered.

In order to understand how e-commerce can help small businesses compete against large multi-national conglomerates, it’s important to frame the issue in the proper context, which is the internet. The internet is, first and foremost, a medium and like all mediums, it has its advantages as well as its limitations.

With companies managing massive amounts of big data and as a schemaless unstructured database technology, NoSQL just happens to be at the right place at the right time. That’s not to say that SQL and other relational databases have fallen out of favour, quite the contrary in fact, but NoSQL does have some unique characteristics that make it a good fit for enterprise computing applications.

Mobile apps are an integral part of our lives and as a result, more customers prefer to communicate via an app instead of calling on the phone or visiting a website. This represents an opportunity for businesses. By having a customer service app developed, a business can improve their customer service and reduce the costs of handling these types of enquiries.

Is your online store losing customers to competitors? The solution may be in your customer engagement strategy. Online customer engagement is all about omni-channel access and dynamic adaptation to changing trends.

Operating a business of any size can be both challenging and expensive. There are a variety of decisions that need to be made on a daily basis, employees to manage and customers to assist.

JavaScript is used for forms, retrieving data sets and a host of other features for building dynamic websites. However, some websites rely on JavaScript (JS) for everything from animated menus to dynamic web applications. When JavaScript is overused it slows down the website annoying visitors and online shoppers.

Once a recipient opens an email from your company, their decision to continue reading and responding to an offer will often be based on the first impression they receive, so you need to make sure it’s your best. A professional, eye-pleasing email design will have a significantly higher response rate. To make every impression count, here are five best practices to help ensure your emails look their best.

It was recently reported that email marketing campaigns that used coupons in their promotions achieved higher open, transaction and click through rates, according eMarketer. Moreover, email campaigns with coupons generated over forty percent more revenue than emails without them. Based on the results of this study, it is clear that email campaign conversions improve when coupons are included.