It was recently reported that email marketing campaigns that used coupons in their promotions achieved higher open, transaction and click through rates, according eMarketer. Moreover, email campaigns with coupons generated over forty percent more revenue than emails without them. Based on the results of this study, it is clear that email campaign conversions improve when coupons are included.
enCloud are proud to announce the launch of newly completed Mobile Optimised e-Commerce project for Ready2Drink.
Christopher Leong the director at Ready2Drink came to enCloud to develop an e-Commerce platform for his new alcohol delivery service with an emphasis on simplicity, with a user friendly interface and a mobile optimised website that performed like a Mobile App.
The advancements in mobile technology have revolutionised and the business world with the introduction of sophisticated apps containing new features, productivity tools and other extraordinary capabilities. Mobile apps provide a better foundation for controlling and managing a business, thereby fuelling productivity, profits and a competitive advantage. According to Jason McNicol, ABI Research senior analyst, mobile apps are the driving force behind the rapid change and growth of by cloud computing, social media and big data, for instance.
Organisations are faced with an overwhelming amount of consumer generated data, rapidly evolving consumer behaviour and growing competition. This massive amount of big data can be analysed to spot patterns that are not so obvious and reveal information about the customer that can go a long way towards managing their relationship and retaining them for longer periods of time.
To prevent custom software from being hacked, organisations should be consulting with their custom software developers and budgeting for increased security in their applications.
With billions of online shoppers why is it so difficult for some online stores to make money? The problem is that many websites are trapped by one or more of the five biggest barriers to eCommerce sales.
With social media being such an integral part of our global society, it is understandable for some to speculate whether it will render websites obsolete.
Master Data Management (MDM) seeks to create a more intelligent user experience by offering a 360-degree view of CRM data. It is a holistic approach that taps a variety of inter-connected resources including order history, sales forecasting, social and more within the CRM application.
Many business owners struggle with building upon their existing customer relationships once the initial sale is complete. Using email is a very simple and engaging customer retention strategy when it is done in such a way that it adds value to the customer relationship.
When thinking about website design, most individuals do not pay much attention to typography. Whilst it may be puzzling to some, having the right typography design has been shown to improve website conversions.
Rather than spending limited resources on trying to make an off the shelf product fit, many businesses are having custom software applications developed that are better suited to their industry and specific needs.
It has been nearly six years since Google introduced the first Android based mobile phone to the outside world. Since then Android has become the leading operating system powering all sorts of mobile devices. However, another milestone was reached when Nokia recently announced at the GSMA Mobile World Congress in Barcelona, Spain that it was introducing its first Android smart phone.
